Bubba Sparxxx is a champion of the New South movement as well as a pioneer of country-rap. He was born Warren Anderson Mathis on March 6, 1977 in the rural town of LaGrange, GA. He was introduced to rap via mix tapes from New York by his neighbor. Throughout high school, football took priority over everything else, so his rapping was a hobby. When a football career and an attempt at college were unsuccessful, he turned to rap. His break came when he met Shannon Houchins, a staff producer for “So So Def label in Atlanta.” In late 1996, Houchins paired Sparxxx with rapper “Lil' Devil” for a group called “One Card Shi.” It failed and Sparxxx began pursued a solo career. He released the Indie album “Dark Days, Bright Nights,” on his own Nocents Records. After selling a surprising number of units, Nocents became 11th Hour Entertainment, and Interscope Records picked up the album. He signed with Interscope and worked with hit producer, “Timbaland,” and the two remade the album. His debut single, "Ugly," was a hit. The Interscope version of “Dark Days, Bright Nights” debuted at number three on the Billboard chart. In 2003, he released his follow-up, “Deliverance.” It found favor with critics but failed to sway the public. OutKast member Big Boi was a big fan of the album and thought it was handled improperly by the label so he signed Sparxxx to his new Purple Ribbon imprint and released the rapper's third album, “The Charm,” in 2006. The single “Ms. New Booty” became an instant hit.